Business 101: Why Cash Flow is the Real Boss

Cash flow is the lifeblood of your business—and if you’re only looking at profit, you’re only seeing half the story. In this post, we break down what cash flow really is, why it’s different from profit, and how to track and manage it so you don’t run out of money at the worst possible moment. Whether you’re a new entrepreneur or a seasoned business owner, mastering cash flow is essential to survival. Let’s demystify the numbers—and show you how to keep more cash in your cup.